As the calendar flips to Blue Monday – often regarded as the gloomiest and most challenging day of the year – Trans Canada Trail is launching its fifth annual Blahs to Ahhhs campaign. Running through mid-March, the nationwide initiative encourages people across the country to embrace the outdoors and rediscover the joy, connection and adventure that winter can offer.
Whether it’s going for a scenic snowy hike or getting out for a quick lunchtime walk, winter trail use can be a great – and affordable – way to turn “blahs” into “ahhhs” during the coldest months of the year.
“Winter is not something to endure – it’s something to embrace,” says Meghan Reddick, Chief Communications & Marketing Officer at Trans Canada Trail. “The Blahs to Ahhhs campaign is an invitation for Canadians to see winter as a season of possibility. The Trail is where mental clarity, physical activity, and meaningful connections come together, helping us thrive during these colder months.”
Get involved: Share your ahhhs
The Blahs to Ahhhs campaign invites everyone to share how they’re embracing winter on the Trail. Participants can join the conversation by sharing their photos on social media using the hashtags #Blahs2Ahhhs25 and #TransCanadaTrail, or visit tctrail.ca/blahs2ahhhs to be entered for weekly prizes.
“Winter on the Trans Canada Trail is a time to connect – with nature, with others and with ourselves,” says Reddick. “By stepping onto the Trail, we turn the season into an adventure, one that leaves us feeling renewed and inspired.”
Leaderboard
Trans Canada Trail’s Blahs to Ahhhs winter wellness campaign is generously supported by TD Bank Group through the Bank’s Corporate Citizenship platform, the TD Ready Commitment.
“Through the TD Ready Commitment, the Bank’s corporate citizenship platform, we’re proud to support Trans Canada Trail and its Blahs to Ahhhs winter wellness campaign, which promotes connection in the colder season while encouraging year-round physical and mental well-being,” says Joshua Cayer, Manager, Philanthropy, Sustainability & Corporate Citizenship, TD Bank Group.
